Personalised index
tracking.

Keep the simplicity and low cost of index investing — while choosing what you do and don't want exposure to.

A composition of cream and beige discs with a single black disc — representing personalised exposure within a familiar index.

Built for platformsFor wealth managersFor asset managersFintech infrastructure

01 — The gap

Passive solved access.
It didn't solve personalisation.

ETFs and index funds made diversified market exposure simple. But they remain one-size-fits-all. Investors can choose the index, not the exposure inside it.

Traditional ETFs

Efficient, diversified and scalable — but the same exposure for every investor.

Stock picking

More control — but higher complexity, concentration risk and management burden.

Direct indexing

Powerful personalisation — but often complex, expensive and operationally heavy.

02 — Product

A new layer between
ETFs and direct indexing.

A single dark sphere set apart from a cluster of cream stones — illustrating selective exposure within a familiar index.

Choose a base index

Start from recognised benchmarks like NASDAQ, S&P 500 or global equities.

Apply preferences

Exclude, reduce or tilt companies, sectors, themes or concentration levels.

Maintain broad exposure

Keep the logic of diversified passive investing — not stock picking.

Show the impact

Every adjustment is visible through clear exposure and tracking views.

03 — How it works

Index. Preferences. Personalised exposure.

Input

Index

NASDAQ · S&P 500 · MSCI ACWI

Layer

Preferences

Exclude · Reduce · Tilt

Output

Personalised exposure

Broad market, shaped by intent

Step 01

Base exposure

Start with a recognised index or model portfolio.

Step 02

Personalisation layer

Preferences are applied at the investor or client level.

Step 03

Custom exposure

A personalised version of the original exposure, shown transparently.

04 — For partners

Built for the next phase of passive investing.

The next opportunity isn't another index. It's the ability to make index exposure more personal — without losing efficiency.

Cream sculptural blocks with one black cube standing apart — representing partner-built personalisation.

Platforms

Add a personalisation layer to existing investment journeys.

Wealth managers

Offer clients tailored exposure without bespoke portfolios.

Asset managers

A new wrapper around passive products and index-based strategies.

05 — Use cases

Practical personalisation, without stock-picking.

Concentration

"I want NASDAQ exposure, but less concentration in a handful of mega-caps."

Sector tilt

"I want global equity exposure, with selected sectors reduced."

Exclusions

"I want to exclude specific companies without rebuilding a portfolio manually."

Client offer

"I want to offer clients a more personal version of a familiar index strategy."

Transparency

"I want the transparency of personal preferences with the simplicity of an index."

06 — Why FLEXITRACKR

Passive at the core.
Personal at the edge.

1 layer

Between ETFs and direct indexing

3 actions

Exclude, reduce or tilt

100%

Transparent exposure & tracking

07 — Partner preview